The Task
“Inspire your customers to switch to e-mobility by designing innovative urban charging solutions. “
There are currently promising approaches in research and development for e-mobility solutions. These include wireless charging systems that can be seamlessly integrated into everyday life and solutions for mobile charging to reduce range anxiety. The objective is to develop user-friendly, sustainable concepts that are economically and ecologically viable. The challenge for all teams was to develop innovative urban charging solutions that would motivate customers to adopt e-mobility. In particular, the objective was to persuade the second and third wave of customers—i.e., those who have thus far been reluctant or dependent on publicly accessible charging infrastructure—to adopt e-mobility. To develop comprehensive solutions, the students focused on different regions, including San Jose, Munich, and Shenzhen. As part of the market research process, the regional characteristics were analysed. It is essential to understand who the residents of the region are, how they travel, and what their requirements are. Additionally, the students conducted a thorough examination of the current state of the charging infrastructure. They examined customer charging behavior and the amount of energy required at specific times and locations. To direct the development of the solutions, the students employed design thinking.
The Design Thinking Process provides a guideline on how the problem can be viewed. There are five elemental steps – Research, Definition, Ideation, Making, and Testing. The goal is to focus on the customer and his human needs and finding a solution that satisfies those.