The Task
“Creating new solutions for automated transshipment of goods for selected parts of B2B and/or B2C logistics chains“
Focused on revolutionizing automated goods handling in both B2B and B2C logistics chains, the project addresses the challenges of today’s long logistics chains, from production to final delivery. It also takes into account the variety of packages that are delivered and need to be handled with care. These issues create a number of pain points for customers that negatively impact the overall experience. Existing solutions, such as delivery robots, often prove to be limited in terms of capacity and loading of goods.
The goals of the project were clear: select a baseline logistics chain, generate a case study for automated handling, and understand the broader social, economic, and technological context. The develop an innovative solution.
The project’s journey included meticulous research into existing supply chains, customer needs, and pain points. Key performance indicators, including customer experience, standardization, scalability, and sustainability, guided the project evaluation.
Using the steps of design thinking – research, define, ideate, make, and test – they developed new products with a human-centered perspective. Read on for insights into the IDEEA 2023 solutions.